Another reason why live streaming is great to grow your audience is its cost-
effectiveness. In the marketing world, there are many effective ways to reach
people, but most require large investments. In comparison, live streaming can be
created on a shoestring budget and still bring great results. Being relatable is
extremely important for any content creator. Though it might be more
challenging for brands because they need to show their human side without being
“human”. The personality of a brand needs to be in tune with its customers.